One unforgettable coat traveled across four social-media platforms—and revealed the value of an audience BMORENews has spent decades building. (BALTIMORE – July 21, 2026) – The coat was gray mink. It required approximately 40 skins, was designed by Kevin Scott and carried a price tag of $10,500. Mean. Savage. Vicious. Relentlessly immaculate and made for distinction. When Mike Brown put it on inside Benedetto Haberdashery at 119 W. Mulberry Street in downtown Baltimore, I knew we had captured something special. Brown, a member of Dunbar High School’s legendary 1983 basketball team, brought another unmistakable layer of Baltimore history into the moment. Here we were inside a premier Black-owned haberdashery, wearing a magnificent coat designed by a Black Baltimore businessman, while discussing fashion, craftsmanship, basketball, business and the city we love. The coat was extraordinary, but the moment was about more than luxury. It was about Black enterprise. Baltimore history. Friendship. Style. Personality. And the experience of walking into a real men’s store where the owner understands that clothing should not merely cover a man—it should announce him. The video was published on Facebook, Instagram, TikTok, and YouTube on July 17, 2026. The subject was the same. The personalities were the same. The coat was the same. The platforms were different. So were the results. Watch the $10,500 mink video: [Facebook] [Instagram] [TikTok] [YouTube] One video, different outcomes On TikTok, the mink video generated 2,167 views, 198 likes, 21 comments, 17 shares and 16 saves. One viewer wrote: “Oh wow…a real men’s store. I know where to take him for his birthday. Thanks fellas. By the way, the mink is nice.” That is not merely engagement. That is purchase intent. Another viewer wanted to know the name of the sharp gentleman who designed the coat. That gentleman is Kevin Scott, the visionary behind Benedetto Haberdashery. Other viewers recognized Mike Brown, commented on the tailoring, praised the fabric and color combinations, and encouraged people to support Black businesses. The audience understood the different layers of the moment. On YouTube, the Short received 552 total views, including 371 engaged views. Among those who meaningfully engaged with the Short, the average view duration was 45 seconds. The video generated 4.8 hours of watch time, and nearly 70% of viewers chose to stay rather than swipe away. The retention demonstrated clear audience interest. YouTube simply did not distribute the video as widely as some of the other platforms. On Instagram, the mink triggered a dramatic July 17 spike. BMORENews reached 12,224 Instagram accounts and generated 2,769 interactions that day. The account also gained 142 followers. That surge contributed to an extraordinary reporting period during which Instagram reach increased by 246.5%, content interactions by 659.4% and follows by 312.2%. Same video. Different platforms. Different audiences. Different distribution decisions. Different outcomes. That is algorithmic distribution. The video did not arrive in a vacuum Social-media success can look sudden to the public. The audience behind it, however, is rarely built overnight. BMORENews has already cultivated audiences on Facebook,…
If you can’t bring love, don’t bring hate (BALTIMORE — July 20, 2026) — Early Monday morning, I received a…
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As the Black Wall Street Summit arrives on August 5, Doni Glover’s Black Blueprint: Baltimore to Burkina Faso finally gets the stage it deserves—and perhaps the moment it was written for. (BALTIMORE – June 27, 2026) – “I was never meant to be a statistic. I was raised to be a solution.” Those are the first words of Black Blueprint. Every time I read them, I’m transported back to North Avenue. Back to the crack epidemic. Back to liquor stores on every corner. Back to schools that struggled. Back to friends who never made it out. And back to my parents—Doc…
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Anthony Jones Has Earned This Moment (BALTIMORE, MD – June 27, 2026) — Some people make a lot of noise on their way up. Others simply go to work. Anthony Jones has always struck me as the latter. A week ago, Jones announced that he had been elected Vice Chair of the Maryland Information Network (MdInfoNet) Board of Directors. “I’m honored to share that I have been elected Vice Chair of the Maryland Information Network (MdInfoNet) Board of Directors. Over my professional career, I’ve learned that strong communities are built on access, connection, and trusted information. I’m excited to work…
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