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(COLUMBIA, MD – October 9, 2023) – Did you know Google processes approximately 99,000 search queries every second? This translates to 8.5 billion searches per day and approximately 2 trillion global searches per year. According to their stats, the average person conducts between three and four searches each day.
Last Thursday, Sterling McKinley – a recent Joe Manns Black Wall Street honoree who works – spoke to a group of professionals in Laurel. Sterling works for the “Grow with Google” Program and is intent on touching as many people as possible. His goal is to help empower others. He shows people the power of Google. Sure, everyone knows how to do a Google search. However, there is so much more.
In short, many people do not realize that Google is an excellent place to promote one’s business. For instance, if you are a business owner, Sterling will politely inform you that you should have a Google business profile and that in the same way one updates their social media, one should also be updating their Google business profile.
Here are a few testimonials about his work … 
Client: Black Woman-Owned, A. Walton Smith
**Challenge
Despite their dedication and excellent products/services, Black Woman-Owned business struggled to maximize their visibility on Google. They needed to improve their Google My Business profile to increase traffic and engagement. With six years of experience in business, they sought a solution to harness the power of Google to its fullest extent.
**Solution
Black Woman-Owned decided to attend the “Reach Your Customers” online workshop conducted by Sterling, a seasoned expert in online marketing and Google optimization. This workshop was designed to provide actionable insights on leveraging Google My Business for enhanced visibility and customer engagement.
**Client Testimonial
“Since attending the Reach Your Customers online workshop, our Google My Business profile has seen an incredible 200% increase in traffic! Sterling’s advice was a game-changer, helping us optimize our profile and connect with our audience better. We’re excited about future events with Sterling as he equips us with the tools to excel in our businesses.” – Black Woman-Owned.
Client: Shaw’s Covenant Custom Clothier, Justin Shaw
**Challenge:
Despite years of entrepreneurship, the client had not explored the myriad opportunities available through Google. They sought to bridge this knowledge gap and understand how to leverage Google effectively to boost their business. 
**Immediate Impact: The client’s enthusiasm for implementing what they learned was evident. They completed their Google profile the very night of the workshop. The immediate results were astonishing, with the client receiving inquiries and calls from new potential customers via Google.
**Client Testimonial:
“I’ve been in business for six years, and I had never heard anyone break down the different opportunities we can leverage with Google until I attended this workshop. It helped me improve my customer and business profile on Google and create clear messaging that resonates with my customer base. I completed my profile that night and started receiving calls from new potential customers via Google! I would recommend anyone to attend his future workshops.” – Business Owner
This case study underscores the transformative power of knowledge and the potential for immediate results when business owners embrace opportunities for learning and growth in the digital age.
**Client:** Latrice Wiggins
**Background:
Latrice Wiggins, an ambitious professional looking to enhance her career prospects, sought opportunities to expand her skills and knowledge in the digital sphere. She recognized the importance of staying current in a rapidly evolving job market and was eager to embrace new tools and resources to boost her professional growth.
**Challenge:
Latrice faced the challenge of identifying the right resources and guidance to keep pace with the dynamic digital landscape. She needed a program that could provide her with the knowledge and tools necessary to strengthen her professional brand and take her career to the next level.
**Solution:
Latrice discovered the “Grow with Google” program, an initiative designed to equip individuals with valuable digital skills and resources to succeed in today’s competitive job market. She enrolled in the program with the goal of enhancing her professional brand and expanding her skill set.
**Key Outcomes:
**Gratitude and Enthusiasm:** Latrice was not only grateful for the opportunity provided by the “Grow with Google” program but also expressed her enthusiasm for the valuable tools and resources it offered. She recognized the potential impact on her career growth.
**Tool Implementation:** Latrice wasted no time implementing the tools and resources she gained from the program. She understood the importance of applying newly acquired knowledge to her professional endeavors.
**Client Testimonial:
“Good Morning Mr. McKinley! I’m Latrice Wiggins! Thank you for the wonderful opportunity to ‘Grow with Google’ this week! I’ve already started implementing some of the tools & resources you shared, like creating and sharing on LinkedIn and working to build my professional brand. I’m truly enthusiastic about the possibilities ahead!”
