Written by Jacqueline Shaulis, White House Correspondent, The Nefertiti Network
Edited by Sharday Urtarte, White House Corr/espondent, The Nefertiti Network
(WASHINGTON, DC – February 12, 2025) – In the halls of the White House, Rodericka Applewhaite reshaped the narrative of Black media representation. In her time as White House Director of Black Media, the first-generation American of Panamanian and Guyanese descent didn’t just open doors—she reimagined the very structure of access, ensuring that Black voices are heard where they once were muted. “We trust outlets to understand the audiences they serve,” Applewhaite explained, her voice steady and assured. This belief is the foundation of her transformative approach to media relations, one that embraces the full spectrum of Black media—from digital giants to local community outlets. “I’ve worked with outlets as small as those in a couple of barber shops or a local church, and I make sure they get interviews too,” she shared.
In her tenure, Applewhaite redefined Black media’s relationship with the White House. Her strategy culminated in a historic celebration during Congressional Black Caucus Week, where leaders and media representatives dressed in white filled the White House with energy and pride. “It was incredible to see so many Black leaders and media outlets celebrate our contributions to this country,” Applewhaite reflected.
Her dedication to lasting change is unwavering. “Black media must demand access, demand interviews with Cabinet secretaries, and with the President,” she said firmly. This effort goes beyond securing interviews; it’s about elevating Black media to a position of strategic importance at the highest levels of government. Applewhaite secured opportunities for today’s journalists—she built a legacy of access that will serve future generations. Her vision for Black media’s future is clear: a guaranteed but expanded seat at the table where our stories are told through the lens of triumph, innovation, and excellence. Under her leadership, that future is already taking shape.
