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(BALTIMORE – September 13, 2025) – I remember when Comcast was all there was. The people in the office sometimes acted snotty. Don’t be late with a bill. It felt like you had to promise your first-born just to keep the service on. I also remember the “triple-play” when Verizon bundled TV, phone, and internet. Again — don’t be late.
These titans forgot about customer service. They acted like they were the only game in town. And for a time, they were. But when streaming came along, it booted these stubborn dinosaurs out of the way.
That’s called digital disruption — when a new technology changes the game entirely. Gunpowder transformed how battles were fought. Radio disrupted print, then television disrupted radio. Today, computers and phones let us watch movies in the palm of our hand. The technology changes. And when companies don’t prepare for “what’s next,” they crumble.
Comcast, Verizon, and others got disrupted by streaming. They were guarding their turf while Netflix was building a future. Instead of squeezing late fees, they should have been capturing data, reading trends, and preparing for change.
Netflix Steps Into the Ring
Netflix has built its brand on disruption. From toppling Blockbuster to redefining television itself, the company has shown a knack for anticipating shifts and moving early. Co-founder Reed Hastings created a culture of constant reinvention — investing in technology and talent worldwide. That culture continues today under co-CEO Ted Sarandos.
And tonight, Netflix takes on a new challenger: Pay-Per-View.
The clash between Canelo Álvarez and Terence Crawford at T-Mobile Arena is one of boxing’s most anticipated fights in years. For decades, fans would have expected to pay $50–$90 on PPV to watch it. But tonight, it’s streaming on Netflix — no extra cost for subscribers.
Last November, Netflix streamed the Jake Paul vs. Mike Tyson bout. It drew 60 million viewers worldwide, proving the platform could deliver an audience PPV could only dream of. Critics dismissed that event as spectacle, but Álvarez vs. Crawford is the real deal: two of the best pound-for-pound fighters in the world.
Why This Matters
PPV has been combat sports’ bread and butter for over half a century. A blockbuster fight could generate hundreds of millions. A flop could sink a promotion. Streaming changes the equation. Instead of relying on one-off buys, platforms like Netflix lock in long-term deals that drive subscriptions and retention.
Álvarez himself is no stranger to mega-deals. His 2018–2023 contract with DAZN, covering 11 fights, guaranteed at least $365 million. While the Netflix terms for tonight’s fight aren’t public, the move signals that boxing has entered a new era.
Netflix’s Bigger Picture
Netflix remains the dominant streaming brand, with over 300 million subscribers worldwide. It reported $41.7 billion in revenue over the past 12 months, up 17% year-over-year, with a net margin of 25%. Still, its stock dipped this week on reports of intensifying competition — including rumors of Paramount Skydance pursuing Warner Bros Discovery.
But disruption is in Netflix’s DNA. It launched an ad-supported tier in 2022, cracked down on password sharing, and continues to diversify its content slate. Just this week, Netflix announced an expanded deal with AMC, bringing Interview with the Vampire, Dark Winds, and The Walking Dead: Daryl Dixon — plus library hits like Orphan Black — to the platform under the new “AMC Collection.”
The company isn’t just defending its turf — it’s expanding it.
The Fragmented Future
Boxing isn’t the only sport moving to streaming. The UFC just signed a $7.7 billion deal with Paramount+, beginning in 2026. The NFL and FIFA are also spread across multiple streaming platforms, creating what analysts call a fragmented new media landscape.
In that environment, Netflix’s ability to host a truly global event like Álvarez–Crawford could set the tone for the future: streaming as the new pay-per-view.
The Final Bell
Whether Álvarez or Crawford leaves with the belts, the real knockout may come outside the ring. By streaming one of the most anticipated boxing matches in history, Netflix isn’t just hosting a fight — it’s challenging an entire business model.
Netflix killed Blockbuster. It disrupted cable. And tonight, it just might KO pay-per-view.
