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The Business Of Black Hair: African-American men and women spend billions of dollars on their hair

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African-American men and women spend billions of dollars on their hair, but U.S. beauty care companies are missing out. Mintel values the black hair care industry at more than $2.5 billion, but that statistic doesn’t include products such as hair accessories, wigs or electric styling products. So, the industry is actually worth much more. Most hair care products purchased by African-Americans are imported from countries such as India and China, despite the U.S. having one of the most lucrative hair care markets in the world.