Armentha “Mike” Cruise to Receive Joe Manns Lifetime Achievement Award at National Black Wall Street Summit, Nov. 8

(BALTIMORE – October 31, 2018) – If you have not registered for the National Black Wall Street Summit on Nov. 8th at the Greater Baltimore Urban League (512 Orchard Street, Baltimore, MD 21217), then please do so immediately. There are only a few spaces left. RSVP to

The 4-hour day (10 am to 2 pm) includes panel discussions, a keynote by the Honorable Kweisi Mfume, a special note from Chicago-based editor-in-chief of The Final Call – Bro. Richard Muhammad, and the coveted Joe Manns Black Wall Street Awards. Honorees include Armentha “Mike” Cruise. She will receive a Lifetime Achievement Award.

Who is “Mike”?

Ms. Armentha “Mike” Cruise: Mike is the former President and Chief Executive Officer of The Aspen Group, Inc. and a newly published author. Her book and latest project isAwakened Through the Passage”.  Before Aspen, Ms. Cruise was a human resources manager at Bell Atlantic. She is dedicated to a belief that knowledge is a key element of entrepreneurial success and continues to attend executive training programs at some of the nation’s leading universities and colleges. Since Aspen was founded in 1988, Ms. Cruise has been the driving force behind Aspen’s growth and staying power in the staffing industry. She has stayed on the cutting edge of trends and technology in order to keep it in the forefront.

Further, she has utilized strategic planning, a bottoms-up employee management approach, innovative partnering arrangements with other businesses, continual quality improvement, selective marketing techniques, sound fiscal management, and process engineering to create a business that ranks within the top 1 percent of small business nationwide in terms of revenue and growth. Ms. Cruise worked diligently each day to ensure that Aspen remains the natural choice for Aspen clients’ workforce management solutions. Under Ms. Cruises visionary leadership Aspen grew from a small temporary staffing firm to a global supplier as Aspen services the U.S. through its regional offices in the Northeast, South and West Coast and has resources in Japan. Aspen continues to grow and has expanded its services to new industries in HealthCare, Energy and Insurance.

Under Cruise’s leadership, the firm’s revenues exceeded $50 million.

Ms. cruise is active in the business community and serves on several boards. She is a member of the Harvard University, John F. Kennedy School of Government, and the Women’s Leadership Board. Her other board memberships include the President’s Roundtable, The Baltimore Development Corporation and the DC Chamber of Commerce where she served as executive officer. She is also a board member of the Maryland/DC Minority Supplier Development Council, member of Morgan State University’s Corporate Alliance Board and she has served on the president’s advisory board of the Greater Baltimore Committee.

Through the numerous articles about Ms. Cruise in national publications such as The Wall Street Journal, Fortune, Black Enterprise, INC. Magazine, Business News USA, the Washington Business Journal, and others, her example has provided encouragement and inspiration to entrepreneurs nationwide. She also believes in giving back to the community as noted by her generosity to various elementary schools and colleges such as Morgan State University and Dartmouth College.

In addition to her work with Aspen, her social outreach has spanned the Middle East and southern continents in which she hosted a delegation of International Business Women through a U.S. Department of Commerce Program where she shared information and knowledge about how to forge business relationships on a global scale. She also worked with a South African organization to help raise funds to help international children in need. Aspen has been honored with numerous awards of recognition due to Ms. Cruise’s commitment to excellence. She was profiled in the book Women of Achievement in Maryland History, a text book for elementary to middle school aged children. She also received the Woman of Color Award from the Maryland DC Minority Supplier Development Council, not to mention numerous other awards including a commendation from the Small Business Administration for Excellence in Service. She is a human resource manager by profession with a Master’s Degree in Human Resources Management received from American University. Ms. Cruise received her undergraduate degree in Psychology from Morgan State University. She also received an honorary Doctorate from Sojourner Douglas College.